9/11/2023 0 Comments Andy staples show podcast![]() I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. ![]() And so, behavioral science and behavioral design basically uses those insights on psychology to actually apply it within real world problems. And once you understand how and why people behave, you can start to change it. We follow social norms." But the good news is that we do these things in predictable ways. And so, in behavioral economics, you combine the field of psychology and economics and say, "Look, people make decisions with lots of emotion. It ignores the whole field of psychology. We use lots of computational energy, weigh the pros and cons." I mean, obviously, that's just not true. For inquiries about sponsoring the podcast, email full access to Lenny's Newsletter at TranscriptĮconomics says, "Look, people are rational. (47:00) How to get started using behavioral design (38:31) Rules of thumb for improving flow (31:58) Tips for researching and solving problems (29:15) How Kristen reduced the sharing of misinformation on TikTok (26:45) How to set customer-friendly incentives (22:02) The importance of building products with immediate benefits to the user (16:09) How Kristen got her start in behavioral economics (13:51) How to ask the right questions for user engagement (11:35) Why increasing friction can sometimes increase conversion (05:45) What are behavioral economics and behavioral design? (03:54) What is Irrational Labs, and what do they do? When to Make Your Sign-Up Flow Harder:.The Darwin Economy: Liberty, Competition, and the Common Good:.Influence: The Psychology of Persuasion:.Kristen’s guest post on Lenny’s Newsletter:.Predictably Irrational: The Hidden Forces That Shape Our Decisions:.The 16 Critical Cognitive Biases (Plus Key Academic Research):.Behavioral Design & Diagnosis Cheat Sheet:.Join the Behavioral Design Online Bootcamp (use code “Lenny” for 10% off):.Irrational Labs newsletter, with latest BE and behavioral design insights:.Thank you to our wonderful sponsors for making this episode possible: Listen now on Apple, Spotify, Google, Overcast, and YouTube. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth. In today’s episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. The issue is currently available to read on Marvel Unlimited.Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Fans can also check out a digital-exclusive one-shot written by North that acts as a prequel to the new series. Giovanna Sardelli directed all six episodes of the podcast, which also features original music by Justin Huertas and Steven Tran. It’s more of who I want to be like, and I feel like, after a few hours of playing her, I like channel her and then can bring that into my life.” And she is hilarious because of her honesty and her bluntness and her ability to see the best in people. ![]() People do harm because they are lacking in resources or in love in some way. I think she - like me and in a way, she’s more of who I want to be like - really believes there is good in all people and that justice is not punishment, but justice is restorative and it’s about people taking accountability and it’s becoming better versions of themselves. “Her optimism is grounded in fairness and trust and justice. “Doreen has an optimism that’s not based in naiveté,” said Vayntrub in a new statement. RELATED: Susan Sarandon Headlines Marvel’s Wastelanders: Black Widow Podcast The voice cast also includes Leo Sheng (Koi Boi), Davied Morales (Chipmunk Hunk), Tina Benko (Rachel Oskar), and Peter Hermann (Brain Drain). In addition, the podcast will feature Squirrel Girl staples like Nancy Whitehead (Crystal Lucas Perry) and Tippy Toe (Erica Schroeder), who help Doreen produce her radio program. Unfortunately, the show never made it past the pilot stage. Vayntrub was also going to play Squirrel Girl in a live-action New Warriors TV show set up at Freeform. Milana Vayntrub is providing the voice of Doreen after previously lending her talents to the animated Marvel Rising franchise.
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